+20
Years of Experience
About SP-Apps
Founded in 2011 and headquartered in Amman, Jordan, SP-Apps (Starting Point Apps) is a leading mobile development firm dedicated to crafting high-quality, scalable applications for Android and iOS platforms. From concept to launch, we manage the entire development lifecycle—design, development, testing, and deployment—customized to meet each client's unique goals.
Led by Founder & Managing Director Abduljabbar Al-Faqih and Co-founder & CTO Omar Mahmoud, our talented team of developers, designers, and testers brings together deep technical expertise and a user-focused mindset. Our mission is to empower both smartphones and their users through secure, innovative, and impactful mobile solutions.
Whether you're launching a new venture or digitally transforming your business, SP-Apps is your trusted partner in delivering world-class mobile experiences.
Innovative IT Strategies and Solutions
Transforming Ideas Into Reality
Web Projects
Mobile Projects
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News, Insights & Innovations
12
Jun 2025
App Store Experiments: Changing the App Icon 📊
Using "Tarneeb Toon" mobile game as an example ♠️ ♥️ ♣️ ♦️
Tarneeb Toon is one of the mobile games we designed a while ago.
We conducted an experiment on App Store to see whether changing the game's icon would make a difference in the number of new downloads.
The experiment showed that the new icon (shown below) could lead to an increase in new downloads by 13% to 38% 🏆 - even though both icons are quite similar. A small change led to a surprisingly excellent result.
Running store experiments is a core part of ASO (App Store Optimization). Sometimes, results can’t be predicted by intuition alone.
17
Dec 2025
Your Trusted Partner in App and Web Development
Choosing the right technology partner is a critical step in any digital project. At SP Apps, we work as a true partner, sharing our clients’ vision and transforming it into effective digital solutions.
We focus on building mobile applications and websites with modern design, strong performance, and intuitive user experience. Our goal is to deliver complete solutions that satisfy end users and achieve business objectives.
With SP Apps, you gain more than a service. You gain a reliable long term partnership built on trust and professionalism.
17
Dec 2025
Digital Solutions That Make a Real Difference
At SP Apps, we believe that successful digital solutions start with a deep understanding of our clients’ needs. We design and develop mobile applications and websites with a professional approach focused on quality, performance, and user experience.
Our team has extensive experience delivering projects across various industries, providing flexible and scalable solutions that meet the needs of diverse clients. Our goal is to develop digital products that enable businesses to grow, effectively reach their customers, and enhance their online presence.
We are committed to delivering solutions that reflect our clients’ vision while supporting long-term success.
