Using "Tarneeb Toon" mobile game as an example ♠️ ♥️ ♣️ ♦️

Tarneeb Toon is one of the mobile games we designed a while ago.

We conducted an experiment on App Store to see whether changing the game's icon would make a difference in the number of new downloads.

The experiment showed that the new icon (shown below) could lead to an increase in new downloads by 13% to 38% 🏆 - even though both icons are quite similar. A small change led to a surprisingly excellent result.

Running store experiments is a core part of ASO (App Store Optimization). Sometimes, results can’t be predicted by intuition alone.

Google Play Store has removed over half of the apps it once hosted.

The reasons behind these removals include:

• Neglect: Apps abandoned without updates
• Low Quality: Failure to meet Play Store quality guidelines
• Repeated Violations: Developers lacking the expertise to fix ongoing issues
• Illegal Activities
• Improper Practices: Often due to lack of awareness of Google's strict policies
• Use of Non-Compliant Third-Party Services
• Bad Luck (Unfairness): Unfortunately, some removals happen for the wrong reasons — many processes are AI-driven and lack human oversight
• Other Miscellaneous Reasons

💡 I always advise app managers and developers to carefully read and understand the full guidelines for both the Google Play and Apple App Stores, and to stay updated with their frequent changes. Sadly, very few take the time — the rules are long, constantly evolving, and often require a strong technical background to truly grasp.

❓Have you ever faced issues with an app store regarding an app you worked on? Let’s hear your experiences.

SP-Apps Released first Arabic audio book Android App for Masmoo3, this app is one of many more apps that will be released gradually on Android Market for Masmoo3. Masmoo3 is the first company specialized production and dissemination of digital audio books in the Arab world.