Using "Tarneeb Toon" mobile game as an example ♠️ ♥️ ♣️ ♦️

Tarneeb Toon is one of the mobile games we designed a while ago.

We conducted an experiment on App Store to see whether changing the game's icon would make a difference in the number of new downloads.

The experiment showed that the new icon (shown below) could lead to an increase in new downloads by 13% to 38% 🏆 - even though both icons are quite similar. A small change led to a surprisingly excellent result.

Running store experiments is a core part of ASO (App Store Optimization). Sometimes, results can’t be predicted by intuition alone.

Google Play Store has removed over half of the apps it once hosted.

The reasons behind these removals include:

• Neglect: Apps abandoned without updates
• Low Quality: Failure to meet Play Store quality guidelines
• Repeated Violations: Developers lacking the expertise to fix ongoing issues
• Illegal Activities
• Improper Practices: Often due to lack of awareness of Google's strict policies
• Use of Non-Compliant Third-Party Services
• Bad Luck (Unfairness): Unfortunately, some removals happen for the wrong reasons — many processes are AI-driven and lack human oversight
• Other Miscellaneous Reasons

💡 I always advise app managers and developers to carefully read and understand the full guidelines for both the Google Play and Apple App Stores, and to stay updated with their frequent changes. Sadly, very few take the time — the rules are long, constantly evolving, and often require a strong technical background to truly grasp.

❓Have you ever faced issues with an app store regarding an app you worked on? Let’s hear your experiences.

SP-Apps Released first Arabic audio book Android App for Masmoo3, this app is one of many more apps that will be released gradually on Android Market for Masmoo3. Masmoo3 is the first company specialized production and dissemination of digital audio books in the Arab world.

SP-Apps released Smile Camera App for Tech Art software. Smile Camera is a photo editing & face tagging fun app. Smile Camera got more than 7,000 download in very short period of time and it is increasing.

We've won the 1st Place for the Best App in Public Transportation Hackathon

The Ministry of Communications and Information Technology announces the names of the winning teams in the Public Transport Application Hackathon - Amman

The Ministry of Communications and Information Technology announced the names of the winning teams in the Public Transport Application Development Hackathon, in the presence of supporting entities from ministries, government institutions and civil society organizations.

The first three places were won by: the Mashwari application team, which won the first prize worth 10,000 dinars, the Cyborgs Technology team won the second prize worth 5,000 dinars, and two teams won the third prize, which is Mid or Feed and Robotac, and it is worth 3,000 dinars each.

The hackathon aims to develop an application for public transport services and use it via smartphones, which includes features that facilitate the use of public transport in the Kingdom, by determining the departure and arrival times of buses, their routes and trip plans, and other features that improve public transport services and their schedules. The three winning teams were selected by a specialized jury, formed for this purpose, and included experts from several entities, "government, private sector and civil society organizations".

The Minister of Communications and Information Technology congratulated the three winning teams, and appreciated the efforts of all the teams participating in the "Hackathon", which witnessed continuous activity and work by everyone during its stages, calling on the participating teams to continue working and developing their skills and capabilities, because opportunities are always available to them, and that they are able to make change in all fields.

Minister Al-Gharaibeh said that the experimental launch of the application will be during the first quarter of next year "2019", in Jerash Governorate, to identify the most prominent problems in the experimental implementation process and solve them, and then it will be launched successively in the rest of the governorates of the Kingdom, which will contribute effectively to solving public transportation problems in terms of departure and arrival times, tracking bus routes and determining their locations and other features that users of public transportation bus services may need. He stressed that the idea of ​​launching the "Hackathon" and making it available to Jordanian developers and innovators comes from the government's belief in the energies of Jordanian youth, entrepreneurs and innovators on the one hand, and their ability to harness technology to find appropriate and suitable solutions to contribute to solving public transportation problems on the other hand.

Gharaibeh praised the efforts of the work team at the Ministry of Communications and Information Technology, the implementer and supervisor of the "Hackathon" activities, and their continuous work and team spirit, which had a direct and effective impact on the success of the "Hackathon" activities in all its stages.

The number of teams participating in the first phase of the Hackathon reached 25 teams of Jordanian developers and innovators, 10 of which qualified for the final stage, and the winning teams in the "Hackathon" were selected by the jury. It is worth noting that the "Hackathon" was launched in partnership between the Ministry of Communications and Information Technology, the Ministry of Transport, the Ministry of Youth, the Land Transport Regulatory Commission, the Greater Amman Municipality, the Crown Prince Foundation, and the Amman Youth Club in partnership with the popular "Together We Arrive" campaign, one of the "Progress" platform campaigns, and the "Transformation" initiative, where the "Our Lines" application was built with previous efforts by "Together We Arrive" volunteers who worked on issuing the first map of transportation lines in Amman, and issuing an application in 2017, and also in partnership with the Jordanian Hashemite Fund for Human Development, the Ana Atalam Foundation, the Jordanian Open Source Association, the Karak Creativity Club, and the Integrated Transport Company, and cooperation was made with the Family Company for Media Artistic Production to prepare promotional videos for the "Hackathon"

In Cooperation with Samsung Electronics Levant, SP-Apps developed the First Android Tawjihi Application.

Samsung Electronics Levant, the leading mobile phone provider, in collaboration with Tawjihi Academy, announced launching its first application for Tawjihi students which is exclusively available in Samsung app store.

The new application is designed for Samsung's clients who use android smartphones and tabs. It also suits the users of Galaxy Y mobiles and Galaxy tab 7.0 which all provide features of smart devices for the young generation with affordable prices.

Commenting on the launch of this application, Mr. Sangsuk Roh, president of Samsung Electronics Levant, said: "This new application is yet another step we took to meet our client’s needs. Now, we are recognizing the widening platform of the younger generation consumer group, and are paying more attention to their demands and expectations, our smart devices and applications meet their needs, making their experience easier and smarter."

Numerous are the features which this application provides to its users, such as download and display book summaries and experimental tests prepared by elite Jordanian teachers for all secondary curricula, in addition to downloading and displaying papers of all Ministry of Education previous exams. Users of this application can also check their preparations for the ministry's official exams via electronic tests.

Builder.ai Disaster!

What’s Beneath the Surface – New Information

💥 The investors (including Microsoft, the Qatar Investment Authority, and others) were aware before investing that the company had hired programmers to do most of the coding work, while claiming it was AI-driven!

💥 Amazon accelerated the company’s collapse by filing a request with Indian authorities to liquidate the company and declare it bankrupt, after it failed to pay over $88 million in debts related to Amazon's cloud services.

💥 The company hired the Israeli firm "Shibumi"—nicknamed the "mercenary Mossad" for its work in corporate espionage and crisis handling using legal and illegal methods—to try to contain the crisis and legal violations.

Full investigation by the Financial Times https://www.ft.com/content/16ee837a-1d89-448b-8a33-9741025334d6