App Store Experiments: Changing the App Icon 📊

Using "Tarneeb Toon" mobile game as an example ♠️ ♥️ ♣️ ♦️

Tarneeb Toon is one of the mobile games we designed a while ago.

We conducted an experiment on App Store to see whether changing the game's icon would make a difference in the number of new downloads.

The experiment showed that the new icon (shown below) could lead to an increase in new downloads by 13% to 38% 🏆 - even though both icons are quite similar. A small change led to a surprisingly excellent result.

Running store experiments is a core part of ASO (App Store Optimization). Sometimes, results can’t be predicted by intuition alone.